Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Account Director

Reporting of the role:

This role reports to the Business Director

Overview of the job

A highly organised, commercially focused Account Director, who can manage a team of experienced influencer marketing specialists and grow always-on brand ambassador programmes for a range of renowned beauty, tech and entertainment brands.

3 best things about the job

• Managing strategic long term ambassador partnerships with a range of renowned, prestige brands

• Directly inputting into the success of key accounts by planning and executing client engagement strategies

• Managing the delivery of hybrid campaigns with a great mix of disciplines from paid media strategy to events and shoots

Measures of success –

In the first few months, you would have:

• Be up to speed on every client account, understanding client goals and ensuring that we’re meeting them

• Get to know your team, what they’re good at, what they’re great at, and what needs improving

• Know our business inside out - what we sell, how we deliver our work, and where we can add real value to our clients

• Know our clients inside out - what is the problem we should be solving for them, how we can help their teams

• Be able to track and forecast revenue

Roles & Responsibilities:

• Own and lead by example within the team across all earned and paid activations

• Safe guarding the commercial and delivery responsibility across a number of key and secondary accounts

• Be a trusted and experienced pair of hands within the team; proactively provide ideas to develop the team

• Excellent project management, organisation and direction on the day-to-day operations of a brand ambassador programme; including but not limited to event management, content production, always on strategy, campaign management, ambassador relationships and measurement

• Overview the creation of opportunities for earned social media content, plan events, launches and workshops, organise gifts and special moments for a roster of VIP brand ambassadors with the help of an Account Manager

• Lead on developing thorough and well thought through content strategies to new and existing clients; show your experience and advice on what works

• Pro-actively work with the Business Director on new project ideas, processes and system innovations

• Ensuring campaigns meet or exceed KPIs relating to content quality, campaign performance and agreed timings

• Ensure client revenue growth and margin targets are met

• Ensure clients are satisfied with our work and are rebooking campaigns

• Support on new business pitches; being responsible for delivering our client services offering and mapping creator deliverables as part of this

• Work with team to identify and aid in areas for improvement

• Lead on reporting and performance analysis

• Support the Business Director in designing and implementing new processes for the team and for the benefit of our clients

• Be an expert at budget management, forecast and track project’s costs and update client on spendings, support Business Director with client billing

What you will need:

• Several years working in an agency or brand within client services (ideally in PR/advertising/social).

• Experience within Beauty or Consumer Tech is an advantage

• Strong knowledge and understanding of influencer marketing, affiliation with creator costs preferred

• Organised, meticulous about meeting deadlines with excellent attention to detail

• High energy and able to multitask, with a real ability to quickly prioritise across a number of projects

• A proven team player, with a proactive and positive approach to achieving goals and supporting the work of others

• Able to build strong rapport and relationships both internally and externally

• Proven ability to identify and capitalise on opportunities for client revenue growth

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.